Marketing

How it works

Our marketing strategies are designed to help you capture the attention of new listeners and motivate them to listen to or purchase your music, merchandising products, and tickets for your shows. The effectiveness of our actions is evaluated based on their ability to boost your music career, strengthen your brand presence, and expand your fan base.

Who it's for?

This service is for artists, management agencies, record labels, and composers.

What we offer

Branding

  • Creation of the cover and/or artistic vision of the campaign.
  • Audit of main promotional channels.
  • Content strategy (multiplatform).
  • Creation of promotional content like graphics, videos, and other multimedia elements.
  • Social media calendar and content schedule.

Release Planning

  • Designing strategically crafted release campaigns.
  • Developing personalized campaign plans.
  • Harnessing the power of editorial support from major platforms like Amazon Music and Spotify.
  • Creating a personalized landing page that showcases your release, complete with real-time analytics, providing an immersive and data-driven experience for your fans.
  • Providing regular reports and on-demand data to help you measure the pulse of your campaign, gain valuable insights into its performance, and make informed decisions for optimal results.

Advertising

  • Conducting in-depth audience research to understand their behavior and identify the most effective channels to reach them.
  • Defining the optimal media buying strategy and developing a comprehensive multiplatform plan, including Google, Facebook, TikTok, Spotify, and more.
  • Analyzing the competition and leveraging insights.
  • Designing custom landing pages.
  • Providing a real-time performance dashboard to track and measure campaign success, allowing you to make data-driven decisions and optimize results.

Content Marketing

  • Creating content that resonates with the target audience. This means understanding their interests, needs, and preferences and creating content that speaks to them directly.

YouTube Channel Management

  • Content creation and optimization.
  • Channel setup and videos for SEO.
  • Developing a unique “always on” strategy to promote your channel, and engage with the audience.

Social Media Profiles Optimization

  • Conducting an audit of your artist profile on social media to identify areas for improvement and optimization.
  • Updating visual imagery, including profile pictures, banners, and highlights, and optimizing biography sections for a compelling and professional appearance.
  • Creating promotional links to drive traffic and direct fans to specific content or platforms.
  • Assisting with the recovery of hacked accounts.
  • Filing claims to remove accounts impersonating the artist, safeguarding your brand and reputation from unauthorized entities (excluding fan accounts and Facebook groups).

Brand Strategic Plan

  • Brand analysis to assess the current state of your brand, including its strengths, weaknesses, opportunities, and threats.
  • Defining or refining your brand positioning.
  • Developing a brand identity system.
  • Crafting a brand strategy that outlines the key objectives, goals, and strategies.
  • Conducting market research and competitive analysis.
  • Creating a brand roadmap that outlines actionable steps and timelines for executing the brand strategy, including marketing campaigns and initiatives.
  • Implementing brand measurement and tracking mechanisms to evaluate the effectiveness and impact of brand initiatives.
  • Providing ongoing brand consultation and support to ensure consistent brand implementation and alignment across various touchpoints.
  • Monitoring and adapting the brand strategy as needed.

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