Our Story

Puntilla started in 2011 in Havana, Cuba, as a video production company for music artists. The company expanded operations to the US after five successful years. 

Puntilla is now the only YouTube Music MCN based in Miami and covers artists in the Latin Market with their white-glove service. They count top Latin music acts in their client roster, as Marc Anthony, Gente de Zona, Fonseca, Leoni Torres, Los 4, Diana Fuentes, Sandra Cires, and Los Van Van among others. 

Puntilla offers turn-key digital management and digital marketing services to artists, as well as record label services, and music/video distribution. Puntilla’s leadership have succeeded in their thesis that “every artist is a snowflake, they all make art, but each is unique and with different needs.” Their ultimate goal is to strengthen the bond between artists and their audiences, by way of leveraging modern digital technologies and growing their channels. 

Our team

Claudio Pairot

CEO

Ricardo Chamberlain

COO

Andrea Ruggiero

Head of Business Affairs

Yoana Grass

Head of Publishing

Zuleyka Paz

Head of Support

Amanda Pérez

Head of Marketing and Partner Services

Winston Arcos

Head of Distribution and Rights Management

Eyleen Galván

Lead Label and Artist Relations

Luciana Elice

Lead Partner Services

Anaily González

Lead Publishing Admin

Patricia Mayta

Accountant

Ana Lucia Muñante

Graphic designer

Carlos Gómez

Sys Admin

Karel Pérez

Media Buying Admin

Claudio Pairot

CEO

Founder and CEO of Puntilla, is driven by his passion for music. He pioneered YouTube rights management for leading Latin artists like Marc Anthony, Gente de Zona, and Fonseca – a foundation that led to Puntilla’s multifaceted approach. The company offers distribution, a record label, publishing, and artist development. His diverse background in film and music fuels his vision to innovate and empower artists.

Ricardo Chamberlain

COO

Chief Operating Officer (COO) of Puntilla. An experienced executive in the music industry with almost two decades of work, primarily at Sony Music as VP of Audience Development. Originally from Costa Rica, he has become a prominent figure in the industry, known for his passion for music, marketing expertise, and strategic acumen. His journey through the music world led him to work with Altafonte for two years as SVP of Global Marketing. Guitarist and composer, he has contributed his musical talents to the metal band Sintagma.

Andrea Ruggiero

HEAD OF BUSINESS AFFAIRS

Head of Business Affairs at Puntilla, a role she has held for more than a year. Equipped with a Bachelor of Honours Degree in English Law and over eight years of expertise in legal and advisory positions, Andrea brings a well-rounded skill set to her leadership role. In her current role, Andrea oversees Puntilla’s legal, contractual, and regulatory affairs, negotiating agreements, ensuring compliance, and providing legal advice to the leadership.

Yoana Grass

Head of Publishing

Producer, manager, entrepreneur, and lawyer. Recognized as one of the most prominent experts in the Cuban music industry. With over 15 years of experience, her name is linked to some of the most exciting projects and artists of the last decade: Calle 13; Blondie; Rufus Wainwright; Rolling Stones; Artes de Cuba at The Kennedy Center; Joshua Bell’s Seasons of Cuba at Lincoln Center; Cuba at New Orleans Jazz & Heritage Festival; Fábrica de Arte Cubano; Sounds of Cuba at SXSW; Daymé Arocena; Harold López-Nussa; Magazine AM:PM; and América por su Música. Currently leads the Publishing Division of Puntilla, a leading company in the independent Latin market.

Zuleyka Paz

Head of Support

Head of Support at Puntilla. Graduated in Audiovisual Communication and Interactive Media with a specialization in Social Media and Storytelling. Loves trends and digital behavior, allowing her to leverage the best tools in her work. Currently uses her knowledge to manage and optimize internal and external relations at Puntilla.

Amanda Pérez

Head of Marketing and Partner Services

Head of Marketing & Partner Services specialized in management and optimization of social media and YouTube channels. Content strategist for advertising campaigns with solid experience in data analysis. Boosts brand performance and visibility through informed and strategic decisions.

Winston Arcos

Head of Distribution and Rights Management

Music Manager passionate about championing Latin artists’ rights in digital distribution. He has extensive experience in project setup, streaming, playlist curation, rights management, branding, and social media. With a proven track record of delivering impactful results, having managed over 6,000 song migrations, boosted streaming revenue by 500% for emerging artists, and secured significant artist collaborations. His approach to every project is structured, planned, and results-driven, thanks to his background as a publicist and administrator. He stays updated with industry trends to provide artists with the best representation, helping them reach their full potential and achieve musical success.

Eyleen Galván

Lead Label and Artist Relations

Master in Marketing graduated with honors and currently studying for a Master’s in Music Management in Spain. Member of Beta Gamma Sigma, a community of distinguished students and top performers worldwide in top universities. With eight years of experience working in the commercial area, overseeing marketing and sales in marketing agencies, television channels, and the technology sector. Worked leading multidisciplinary teams in 16 countries (Latin America, North America, Central America, and Europe). Advising and supporting international artists in achieving their marketing goals and everything involved in planning a release. Has collaborated on two editions of the “EFFIE Awards” books. The EFFIEs are the most significant awards in the advertising industry globally. Urban music singer and actress, participating in various films, novels, theater, and commercials. One of her most notable works was being the voice of Cortana for Microsoft as a commercial announcer.

Luciana Elice

Lead Partner Services

Bachelor of Music with a mention in song composition from the Universidad Peruana de Ciencias Aplicadas. Besides music, one of her passions is social media and marketing focused on music. She is passionate about creating content, managing, and administering virtual communities.

Anaily González

Lead Publishing Admin

Licensed in Law, Master in Intellectual Property Management, and specialist in organizing stage and audiovisual art productions. Her passion for music has characterized her work within the entertainment industry, where she has served as Legal Advisor to Paulo FG y su Elite, and currently to Jacob Forever, Nando Pro, and other artists; as well as for international events like the Drum Party “Guillermo Barreto In Memoriam” and the Salsa Festival in Cuba, standing out as Legal Advisor and Musical Supervisor in the Audiovisual Works Sonando en Cuba and Pa’ que suenes. Since 2022, she has been part of the Puntilla team, where she works as Lead Publishing Admin, this time venturing into the music publishing sector.

Patricia Mayta

Accountant

Bachelor in Accounting and Financial Sciences with six years of experience assisting in accounting tasks and procedures. Knowledgeable in bank reconciliations, accounts receivable, accounts payable, recognition of income and expenses, and preparation of financial statements. With skills to work as part of a team, responsible, punctual, honest, respectful, proactive, organized, committed, and with a great willingness to continuously learn.

Ana Lucia Muñante

Graphic designer

Bachelor of Communication Sciences from the Universidad Nacional de Trujillo. With specialization studies in Graphic Design, Branding, and Corporate Visual Identity at the Instituto Peruano de Publicidad – IPP and Toulouse Lautrec.

Carlos Gómez

Sys Admin

Graduate in Computer Engineering from the Universidad Tecnológica de La habana “José Antonio Echeverría”, with 20 years of experience in the network and computer systems sector. Experience as a DevOps using cloud services like AWS and Azure with Terraform. IT consultant and specialist in digital transformation, helping companies reach their full potential through the integration of new technologies and the definition and automation of workflows. Advocate for the use of the EOS (Entrepreneurial Operating System) method at the business level for defining a clear vision, well-defined goals, and a shared understanding of objectives.

Karel Pérez

Media Buying Admin

Founder of Okori Digital, an Amsterdam-based, boutique Digital Marketing Agency. T-shaped online marketeer with an academic background. Born in Havana, and with more than 15 years of experience in Advertising, SEO, Web Development, Content Strategy, and Data Analytics. Entrepreneurial Operating System advocate. Currently specialized in the intersection of Marketing / Advertising Technologies with Generative AI and Machine Learning.